I want instead to talk the products that lay the foundation of the widely acclaimed Citizen Promaster collection like the iconic Aqualand, for example, that is a milestone among diver's watches and that my peers and I wrapped around our wrist during our teenage.Ĭitizen is one of the very few vertically integrated manufactures, a company where not only are all the parts crafted but so are the tools and machinery to make those parts. My aim is not to talk about the history of Citizen watches that I will analyze in a separate article, or the brand's dedicated page (here is an example of how a brand page looks). The story behind the Citizen Promaster collection: it all started with the Citizen Parashock and the Citizen Parawater Regarding the Altichron in titanium, I was among the very first to own one, in Italy. However, the brand has in recent years worked hard to step-up and grow its brand awareness and price point accordingly a strategy the brand initially rolled-out in 2013 when it launched the modern Promaster Altichron collection along with some new Concept Watches.ĭesign wise, the 2013 Citizen Promaster Altichron marked a turning point for Citizen, in my opinion, and the new style the brand decided to introduce, back then, has consistently influenced all the new products that have followed.
Citizen has produced, over the years, and still does, watches featuring cutting-edge technology and excellent product reliability, geared towards the accessible market segment. The Japanese have set industry standards, especially among sports watches, that many other watch companies have then successfully applied. The Citizen Promaster collection's most recent evolution. We are a few days away from Baselworld 2019's opening ceremony, and I'm willing to share with you a few notes about the untold story behind the origins of the Promaster collection and what we might expect Citizen to launch on this extraordinary occasion, including some product previews. If you love Citizen watches, whether they are those powered by an Eco- Drive movement or a robust (and virtually unstoppable) Miyota mechanical movement, there's no doubt that the Citizen Promaster collection is the technological pinnacle of the brand's offering, and a successful story that turns 30 this year. The history of the Citizen Promaster collection is one of the most exciting in the history of Citizen watches and the world of diving and sports watches too.
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